Founders who've been on both sides — hiring, being hired, building teams that worked, and rebuilding ones that didn't. This is who we are and why we built this.
Marc spent twenty years inside SaaS sales orgs — selling, leading, coaching, watching too many promising hires stall at month four because nobody owned the ramp. Krutarth spent five years in sales and the last two pulling apart every AI tool he could get his hands on, convinced the next great sales teams would be small, sharp, and quietly augmented.
We met by being on the same side of the same problem from different angles. Hiring is broken. The work that should follow a placement almost never does. The founders we knew were drowning in the wrong work, and the outbound channel that used to scale a team had become a headcount tax nobody could afford.
So we built TriForge. Not three divisions for the sake of it — three answers to three problems we'd lived through. The story of how we work is on Why TriForge. This page is about who we are.
20+ years in SaaS — sold, led, and coached inside companies like LinkedIn, Headspace, and Unmind. Has closed millions, built teams, burned out, reset, and come back sharper. Now blends sales leadership with executive coaching to help senior leaders and sales pros perform without losing themselves in the process. Works through his SHIFFT framework: direct when it matters, grounded always. Zero tolerance for burnout, high tolerance for honest conversations. That experience is what Marc brings to every brief — the questions a board asks in month six, asked in round one.
Five years in sales taught him what actually moves a pipeline — and how much of the work is repetition dressed up as strategy. The last two years he's spent obsessed with the AI tooling layer, tearing apart every agent, model, and workflow he could get his hands on. Now he builds the systems that handle the repetitive 80% so humans can spend their hours on the 20% that actually wins deals. Convinced the next generation of sales teams will be small, sharp, and quietly augmented. Building toward that future, one agent at a time. That obsession is what TriForge clients get on the AI side — software designed by someone who lived the workflow before he automated it.
The third seat at the table. We'll introduce them properly once they're public.
Three months of coaching with every placement. We stay engaged through ramp — not just to the offer.
No hidden fees, no opaque processes. You see what we see.
We'd rather send one excellent candidate than ten mediocre ones.
We've sat in your chair. We know what actually helps versus what just looks like help.
We're headquartered in London, but our placements and clients span three continents. We work remote-first with a rhythm of in-person sessions in central London.
Whether you're hiring, looking to be hired, or want to pilot the AI SDR agent — reach out.
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