What an AI SDR can (and can't) replace.
An honest take. Research, personalisation, and follow-up are automatable today. Closing and discovery judgement are not, at least not yet.
The problem
Sales is still mostly grind.
Lists to build. Follow-ups to remember. The same message typed a thousand times. And a sales leader who never has enough pipeline. So founders end up back in the inbox instead of building the company.
01
Manual prospecting
Hours lost finding the right people and researching them one by one.
02
Follow-ups that slip
The money is in the follow-up, and the follow-up is the first thing to fall through.
03
Pipeline anxiety
No sales leader we know says they have enough pipeline. It never feels done.
Why now
The old way is costly. The shift is already underway.
Sales the way most companies still run it is slow and expensive. The economics and the technology are both moving in one direction, toward agents.
<30%
of a sales rep's day is actually spent selling. The rest is admin, research, and follow-up.
Salesforce, State of Sales
$100K+
the fully loaded cost of a single SDR seat, before they ever ramp to quota.
Industry estimates, 2025
10x
AI agents are forecast to outnumber human sellers by 2028.
Gartner, 2025
$240B
projected AI sales and marketing market by 2030, growing around 33% a year.
MarketsandMarkets
How we work
Operators set the strategy. Agents do the rest.
We are not a tool and we are not a manual agency. We are the layer that combines both, human judgement on top, agents underneath.
01
We design the go-to-market
Who to target, the offer, the message. Built by operators who have carried a quota, not by a lab looking for a use case.
02
Agents run it
Prospecting, outreach, and follow-up, in your voice, at a scale a team cannot match by hand.
03
You stay in control
A person approves. Nothing goes out that is not yours. And because the agents learn, the system gets better every day.
Live today
Your SDR, as an agent.
The first agent in the universe is already working. It runs outbound on LinkedIn from your own account, so every conversation builds your name and your network, not a vendor's.
- Researches every prospect and opens on the one true thing that matters to them.
- Writes in your voice and sends from your own LinkedIn, with a person in the loop.
- Follows up so the thread never goes cold, and books the meeting.
- GDPR-conscious by design. Relationships, not blast. You approve what goes out.
SDR Agent
Live · LinkedIn · in your voice
- Finds and researches the right people
- Reaches out and follows up for you
- Books meetings, you approve
"More of the right conversations, without adding headcount."
Try it
Start with the SDR agent. Free for 14 days.
Connect your LinkedIn and let the agent run. First conversations this week, in your voice, with you in the loop. No card required.
Prefer it done with you? Book a call for the full go-to-market.
Who it is for
For founders who should not be doing outbound by hand.
You bring the offer and the market. We bring the go-to-market and the agents that carry it out.
Founders
Late pre-seed to early seed, still the best salesperson in the company, and out of hours to prove it.
Lean revenue teams
Small teams who need pipeline, not another tool to manage and babysit.
Operators, not tinkerers
People who want the outcome and the feeling of it handled, not a dashboard to configure.
The team
The people behind the agents.
Sales expertise that has carried a number, paired with the person who turns it into software. That combination is the whole point.
KS
Kay Shirvekar
Co-founder · Sales & GTM
Runs go-to-market and sales. Has carried the number himself, so he knows what actually moves a deal.
MB
Marc Baladi
Co-founder · Sales Leadership
Sales leadership and coaching, ILM7 certified. Trains the humans the agents work alongside.
JR
Joanna Rubin
Co-founder · Head of Product (AI)
Designs and ships the agents. Turns the sales playbook into working software.
Kaizen
It only gets better.
The agents learn from every reply and every booked meeting, so your sales engine does not sit still, it climbs. Week after week you watch it get sharper, and the results compound. That upward spiral is the part you get hooked on: the best version of it is always still ahead of you.
The universe
One agent today. A team of them tomorrow.
The SDR agent is live. The rest of the team, a qualifier, a cold caller, a closer, is on the way. Over time, more of your sales motion runs itself, and you are invited along as we build it.
Live
SDR agent
Finds the right people and starts the conversation on LinkedIn, in your voice.
Building
Qualifier agent
Works your replies, checks fit, and books the meeting straight into your calendar.
Coming
Cold-calling agent
Calls, handles the conversation, and warm-transfers the interested ones to you.
Coming
Closer agent
Keeps the deal moving toward yes, so nothing stalls after the first meeting.
Insights
Writing from the people doing the work.
Not a content agency. Operator notes on sales, outbound, and building agents that actually ship.
The follow-up is where the deals are.
Most outreach dies after the first message. The system that fixes it is boring, repeatable, and it quietly wins.
You don't have a lead problem. You have a system problem.
Why buying a recruiter, a consultant, and a tool separately never adds up to a pipeline that runs.
Come build the future of sales with us.
We are not all the way there yet, and we will tell you that honestly. But we are building it. If that excites you, let us talk.